Coordinates Update | Shark Tank Season 16
While coordinating outfits for their own family during the holidays, Sanya Richards-Ross and Aaron Ross realized how hard it was to find stylish matching loungewear that felt both fun and fashionable. They saw the frustration of settling for ordinary options that lacked personality and flair. To fix this, they created Coordinates, a brand that transforms family moments into stylish, memorable experiences with high-quality matching pajamas and loungewear. Will Sanya and Aaron’s personal inspiration get them an offer with the sharks? Let’s find out in our Coordinates update and pitch recap.
If you’re short on time, here’s a quick overview of what happened to Coordinates after
Sanya and Aaron entered
In terms of a Coordinates update, the company expanded its product offerings to include themed options for pets. Furthermore, Coordinates quickly sold out of product after airing on
| Shark | Result |
| Robert Herjavec | Accepted offer of $100,000 for 20% equity |
| Daymond John | $100,000 for 20% equity |
| Mark Cuban | No offer |
| Kevin O’Leary | No offer |
| Lori Greiner | No offer |
Shark Tank Coordinates Pitch
- Entrepreneurs: Sanya Richards-Ross and Aaron Ross
- Business: Lifestyle Apparel Brand
- Ask: $100,000 for 10% equity
- Result: $100,000 for 20% equity
- Shark: Robert Herjavec
Sanya stepped into
Their brand, Coordinates, was born from their love of bringing people closer through stylish, matching loungewear.
They sought an investment to scale production and launch their Team USA collection in time for the Olympics.
With this investment, they aim to position their brand as a staple for family bonding, especially during the holidays.
Coordinates is a family-themed pajama and loungewear company that offers matching sleepwear for parents, kids, and loved ones.
Further, their product line includes Christmas-themed pajamas and exclusive Team USA Olympic collections.
The company’s focus is to help families create memorable moments through coordinated outfits.
Coordinates operate as an online retailer. Customers browse their websites, select products, and place orders directly.
Each pajama set costs $27 to produce and sells for $89.
Sanya is a former Olympic gold medalist and used her connections to get an exclusive licensing deal with Team USA.
This makes them the only brand authorized to create official Olympic-themed loungewear through 2028.
Additionally, their growth strategy revolves around seasonal collections and event-based releases.
Sales reach their peak during key moments like Christmas and the Olympics. Their Christmas collection generated $25,000 in one month, while the Team USA set brought in $55,000 over three months.
Sanya is a four-time Olympic gold medalist, while Aaron is a two-time Super Bowl champion. Their influence strengthens their brand’s visibility and credibility.
Kevin O’Leary and Mark Cuban admit that clothing isn’t their space and felt there are other sharks best suited for the investment. They exit the negotiations.
Lori Greiner is impressed with Aaron and Sanya’s story, but she admits she doesn’t know enough about the clothing business. With that, she declines to invest.
Daymond John says the couple’s brand has untapped potential worth millions, but he feels the business is too early for an investment.
He also believes the company’s value extends far beyond the current offer. With that perspective, he declines to make an offer.
Robert Herjavec says he loves Sanya and Aaron’s story and is moved by their passion and resilience. He offers them $100,000 for 25% equity and says he has a lot of experience in this niche with Tipsy Elves.
The couple countered for 20% equity, and Daymond and Robert both said they would accept the new counteroffer.
After some thought, Sanya and Aaron decided to go with Robert, and they sealed the deal for $100,000 in 20% equity.
Let’s get a Coordinates update to see where they have been since their episode aired.
Shark Tank Coordinates Update
Our Coordinates update found that since appearing on
The episode aired during the holidays and quickly sold out of their Christmas collection!
At the time of writing, they are actively running holiday promotions and highlighting their Team USA collection, which aligns with the spirit of togetherness and unity.
For more Coordinates updates, you can check their official website or follow them on Instagram.
Once the dust settles, we will be back for another Coordinates update.
For more updates from the
Before you go, be sure to check out our list of all the Shark Tank Season 16 products.
Marvin Uzor
Marvin Uzor is a content contributor for Shark Tank Recap. He specializes in crafting engaging, well-researched content that delve into the latest Shark Tank stories, keeping readers hooked. He has a soft spot for his favorite Shark Tank companies, Bombas and Doorbot, known for their innovation and impact.